Many Central New York businesses and organizations are realizing that blogging is an important part of online strategy. Blogs are a great way to engage current and potential customers, to build relationships and to optimize online content for search engines. So it’s no surprise that local universities are offering courses to teach students how to harness the power of blogs. I just read a press release that Syracuse University will be hosting a week-long blog-writing course called “Blogging for Information Professionals.”
During grad school at SU, I had the opportunity to take a few of these week-long Maymester courses and found that I learned a surprising amount of information in those short periods of time. I’d recommend them to anyone, and this particular course sounds great.
- The course is offered by professional blogger Sean Keeley. He is the editor of the sports blog sbnation.com and maintains two of his own blogs: nunesmagician.com and freemontuniverse.com.
- The course will cover pertinent blogging topics such as how to build a blog, how to make money from blogging, and how blogging differs from reporting.
- Other discussion topics to be featured in the course: the symbiotic relationship of bloggers and journalists, using a genuine voice, and how important blogging is for all companies and organizations.
It almost makes me wish I was still a student as I’m always interested to hear what’s working for different bloggers. Think I could disguise myself as a college student? Eh – probably not. I don’t own a pair of brightly -colored galoshes.